Earlier I made a post www.joeelia.me/slavery-footprint that talks about the non-profit I am managing in my Google Search Marketing Praticum class. Below I have made a few examples of people who would be visiting the website and taking action.
*Aggressive persona (5-7%). Gets things done. Won’t settle for anything but the best. Needs a good value proposition. Address first.
*Impulsive (30-35% of visitors). Will make split decision based on impulse. Address second in your strategy.
*Caring (15-20% of visitors). Wants to know how this has worked for others. Wants a sense of the people behind the site. Address third.
*Logical (40-45% of visitors). Detail oriented. Wants a lot of data that is easy to locate. Takes time to make a purchase decision. Address this persona last.